Overview
Zapped is the concept for a brand of coffee with a flavor so bold you’ll feel electrified at the start of every morning. It comes in Light, Medium, and Dark roasts as whole bean, ground, or single serving cups.
Brand Design Process
Final Brand Identity
For the final brand, I chose to form a classic coffee cup symbol with the added lightning bolts as the steam coming up from the top. The type inspiration came from looking at the dramatic type warping used in comic books. I eventually chose three brand colors to represent the light, medium, and dark roasts of coffee as opposed to sticking with one brand color.
Color Palette
Tagline
"Take charge of your mornings"
Type
Branded Touchpoints
