Overview
Still Waters is the concept for a brand of stress relief body lotion. It comes in many different stress relieving scents, such as: eucalyptus spearmint, lavender, and rosemary. In addition, still waters also expands to stress relieving body wash and face masks.
Brand Design Process
Final Brand Identity
For the final brand, I chose to go with a more modified raindrop that really emphasizes the curve, and chose to stay with the different shades of color for the color palette. I also chose to go with a cleaner and more well known type face and kept it straight at the bottom of the brand, as opposed to the rounded type face following the curve of the raindrop.
Color Palette
Type
Branded Touchpoints
