By the Horns is the concept for a beef company that sells the highest percentage of lean beef possible. It is essentially an e-ccomerce company where the brand expands to an overall package that would include: a package of 97% lean by the horns beef, a branded spatula, a branded apron, a jar of seasoning, a jar of marinade, and a cookbook.
Brand Design Process
Final Brand Identity 
In the final brand, I divided the brand into two images below to show the vector image I designed in the beginning(left) and the rubber stamp image(right) that I had made to show a distorted look that gives the brand more of a personality. All of the branded elements utilize the stamp image with the exception of the decal on the overall brand package and the branded spatula
Overall Packaging
Branded Touchpoints
Back to Top